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| SOCIAL RESPONSIBILITIES AND MIGROS |
 Social Assistance
Healthcare
Education
Culture – Art
Sports
Migros Sports Club Association
Environment |
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“Sensitivity” is internalized as one of the corporate values at Migros Türk. The environment, priority issues of society like education and healthcare, urgent needs that need to be met due to natural disasters, increasing social awareness like enrichment of individuals and social lives filled with culture and the arts, are of close interest to the company as significant elements of sustainable development, in a whole. The company and its corporate brand develop together with their environment and the society in which it operates. In today's management concept, sensitivity toward society, the individual and the environment is a prerequisite as well as one of the most important factors for being the closest brand to the customer. “Sensitivity” is adopted by all Migros' employees and is considered a core corporate value in all activities and practices.
Aiming to be a good corporate citizen, Migros Türk works on social issues such as education, culture, arts, environment, sports and healthcare with dedication. It supports these institutions in various ways, sponsoring projects that benefit society, people and the environment while creating awareness of these issues. Corporate social responsibility at Migros Türk is presented under the headings of Creating Social Awareness, Social Attitude, Social Volunteering and Responsible Business Practices, their results and contributions are regularly measured and enhanced.
In 2006, Migros donated TRY 1,344,449.97 to foundations and associations that provide social assistance.
| Social Assistance |
Migros Türk, offering support to different institutions and always sensitive to the needs of the society, has also provided funding to various other issues.
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Food and other materials were donated through the Batman and Hakkari governors' offices to people who were hardly impacted by the natural disasters in those regions.
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During Eid Al Adha, an opportunity was provided for customers to make donations through the stores and the Virtual Market to foundations such as TEGV (Educational Volunteers of Turkey), Child Protection Society, Darülaceze (Almshouse), Kızılay (Turkish Red Crescent) and Darüşşafaka (Children's Home) Foundations and LÖSEV (Foundation for Children with Leukemia).
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The Adıyaman Celal Bayar Elementary School received 300 pairs of boots for students in need.
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| Healthcare |
Keen to contribute to society as much as possible, the company supports the initiatives that aim to create awareness about healthcare.
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Migros Türk improved its ISO 9001-2000 Quality Management System and has been certified for its ISO 22000 Food Security Management System by the Turkish Standards Institution following detailed inspections in November 2006. The certificates also include Tansaş and Macrocenter stores. With 425 stores in the Turkish retailing sector, Migros Türk became the only retail chain to operate both the Quality Management System and the Food Security Management System in so many service points. Migros Türk's philosophy of quality focuses on continuity and progress. Their goals for installation, procurement and improvement of quality systems will continue at full speed in the years ahead.
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Stores and all control processes dealing with quality and food security at Migros Türk and the suppliers of the Migrosbrand products are regularly audited without prior warning by TÜBİTAK-MAM Food Science and Technology Research Center. The continuity of product security and quality are ensured by analysis of the products.
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Food products purchased by Migros Türk are subjected to stringent quality tests before being offered for sale and at the point of admission into the warehouses. Furthermore, vets regularly check incoming products while they are being stored in the warehouses and on counters and shelves. Migros Türk stores are under the surveillance of HACCP monitoring system for effective food security. With such control, quality is regarded as an ever-developing process from the perspective of food hygiene and health.
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For the first time in Turkey, Migros Türk initiated a joint project with TÜBİTAK-MAM in order to develop a method to determine the hormone levels in fruits and vegetables sold in its stores. Hormone analysis methods were developed within the framework of this project; the DAR, German Accreditation Institution accredited six of these methods. Hormone and agricultural chemical residue analyses are performed regularly for some products, thereby educating the producers as well as ensuring healthy products for the consumers.
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Together with the Turkish Cancer Society, special stands were set up in various Migros and Tansaş stores. The public was informed about preventive measures that should be taken and as to how awareness can unleash prompt examination and treatment to save lives.
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LÖSEV, the Children with Leukemia Foundation, has placed donation boxes in the stores in order to help meet raise funds to meet the health and education needs of children with leukemia. Assistance was provided for customer donations to reach LÖSEV. There are also donation boxes in the stores for the benefit of the Turkish Cancer Society.
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Special parking spaces are reserved for handicapped customers in Migros store parking lots. To help ease the shopping experience for disabled customers, wheelchairs and specially designed motorized carts were placed in certain Migros stores.
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Two battery-powered wheelchairs were contributed to the operations of the Beykoz Municipality-White Table Desk for Disableds.
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As a continuation of previous cooperative practices, support was provided for the third annual Summer Camp for Physically Disabled Persons Getting Ready to Discover Nature organized by The Foundation for Solidarity with the Physically Disabled
Persons.
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Donations to the Turkish Society for Early Diagnosis of Autism Foundation (TOHUM), which operates under the premise that autistic children can be independent individuals in society through early diagnosis and the proper education, continued in 2006 and the company financed one-year annual caring expenses of a child.
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Panels, conferences and educational social activities as a part of the operations of the Six Dot Association for the Blind were supported.
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Having sponsored the Special Olympics Turkey Organization for the past three years and contributing to the development of 1,000 mentally challenged athletes over the previous two years, Migros Türk supported again the development of another 1,500 mentally challenged athletes in 2006 through a campaign jointly organized with P&G.
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In an effort to raise awareness and create the habit of healthy living, Migros organized a conference with the attendance of 150 Migros customers on eating and living healthfully in Istanbul in November 2006. The theme of this conference was “Health Begins at the Supermarket”; Dilara Koçak participated in this program. Secrets for conscious eating were shared with the audience.
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In order to facilitate healthy and balanced nutrition, Nutritional Value Tags have begun to be placed on 72 products in the stores. Highlighting the beneficial nutritional elements in these products supports awareness on this subject.
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| Education |
Migros' support of education is ongoing. The company believes that this is a vital component of social improvement, particularly in relation to children who represent our future.
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Migros Türk donates a portion of the revenue from private brands in its stores to the Educational Volunteers Foundation of Turkey (TEGV).
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To support the trend toward computerized education and to meet the needs of the country's schools in their computer labs, Migros has donated computers to these schools:
Diyarbakır-Yiğityolu Mehmetçik Elementary School, the Uşak-Ovacık Elementary School, the Menemen- Emiralem Elementary School, the Istanbul-Çengelköy Belma Güde Elementary School and the Bodrum High School.
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In support of education and research activities, a barcovision projector was donated to the Istanbul University Faculty of Veterinary Medicine.
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Support was provided to enhance the educational and cultural activities of the Istanbul Technical University Foundation.
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Support continues to the Silopi Koç Primary School built by Migros Türk in Silopi with the “Build, Transfer, Support” slogan. Migros ensures that the students in this region are educated in a modern and well-equipped school.
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A specially equipped truck modeled after the 'mobile store' that would travel to neighborhoods around the city has been built as a traveling exhibit of the service that Migros provided 52 years ago when it first began serving the public. All the facilities normally found in a small store have been faithfully reproduced as display units inside the truck.
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The truck has visited 11 different cities within the scope of KoçFest and ten university campuses during spring festivals.
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In order to provide additional educational support to elementary school students, Turkish and Math CDs have been distributed. These CDs were conscientiously prepared for grades 4- 8 and have rich contents to both educate and entertain thereby facilitating learning. The Frisbee Educational CD Campaign benefited 15,000 students and was organized at the beginning of the 2006 academic year.
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| Culture – Art |
Migros Türk believes a social life enriched with culture and arts is significant for social development and provides funding to encourage and create future audiences for the arts and theater. Migros Türk supports children's theater to facilitate experiencing the colors of life through laughter, entertainment and thinking with live performances. Migros Türk also supports various activities that contribute to social life by emphasizing cultural diversity and values.
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Organized since 1994, the April 23rd Theater Festival continues to draw interest from every segment of society and from different regions. This enhanced interest in the colorful and lively world of theater guides the efforts of Migros to create awareness in this field. In cooperation with state theaters in 11 cities across Turkey during the week of April 23rd, this festival gave 18,000 children the opportunity to watch plays free-of-charge.
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Under the direction of Enis Fosforoğlu, the Migros Children's Theater staged 64 plays focusing on the importance of love and friendship in eight cities throughout 2006. Approximately 25,400 children had the opportunity to watch the plays.
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Migros sponsored a program organized by the Russian Education Cultural and Cooperation Association on March 14-21, 2006 that celebrated the 85th anniversary of the 1921 Russia-Turkey Friendship and Fraternity Treaty.
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The Çanakkale War Remnants and Painting Exhibition was organized on September 5-6, 2006 in cooperation with the Ayvalık Municipality at Ayvalık İsmet İnönü Cultural Center. Migros Türk's attention to the country's historical heritage attracted heavy interest from the visitors.
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Two humidity control devices were donated to the Bodrum Public Library in an effort to preserve and protect the books of the Library. These volumes are kept at the Library's historical building that was renovated at the end of summer 2006. Atilla Koç, Culture and Tourism Minister of Turkey, awarded Migros Türk with a certificate of appreciation for contributions in this area.
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With regard to the topic of communication within the family, a seminar entitled Enlightenment in the Family was held in April with Professor Üstün Dökmen serving as mentor. The seminar was held at the Acıbadem Social Facilities in Polonezköy. Twenty couples from among Migros' customers participated in the event that lasted two full days.
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For Migros' gourmet taste customers, tours were organized to Tekirdağ Mürefte, Izmir Isa Bey and Ankara Kavaklıdere on September 2-9-10, 2006. Seventy couples participated in these excursions and learned in detail about every stage of winemaking, from the picking of the grapes to the production and consumption process.
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Migros brought movie fans together for the gala of the film, “CLICK,” in Izmir on September 18th and in Istanbul on September 19th. This free viewing was presented to an audience of 400 individuals who were given the chance to see this film before it debuted in movie theaters.
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| Sports |
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A firm believer in team spirit and the contribution to the personal development of the young that sports inspires, Migros continually supports various athletic activities.
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A team from Migros competed in the Koç Sports Festival, organized for the 18th time in 2006. The festival covered five disciplines: football, basketball, table tennis, volleyball and chess. At the festival, the company won second place in table tennis. As in the previous year, Migros hosted the chess competition. |
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| Migros Sports Club Association |
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Founded and enlisted as members by Migros employees, the Migros Sports Club Association again demonstrates the importance it attaches particularly to women's basketball in Turkey. Making infrastructure one of its top priorities, Migros had the honor of winning players to the National Basketball Team in various categories several times.
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Migros Women's Basketball Team, which competes in the Women's Premier Basketball League, finished the 2005-2006 regular season in eighth place. As a result, it was qualified to participate in the Turkey Cup that was held in Kayseri. The team advanced to the finals, where it lost 70-68 to Fenerbahçe and took second place. In the youth category, the Migros team ranked third in the Turkey Championships in Denizli.
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A Migros employee, also a player on Antalya Gençlik Engelliler Sports Club that is a team competing in the Turkish Wheelchair Basketball Secondary League and a Tansaş employee, also a player on Istanbul Engelli Yıldızlar Sports Club, have represented the company successfully in this field. The company supported its employees in many fields of sports and has provided the abovementioned employees with specially designed wheelchairs for disabled athletes.
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| Environment |
Migros Türk attaches a deep importance to the protection of the environment and ecological balance and reflects its environmental sensitivity in its practices, both at the corporate and store level.
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As a part of its efforts to create a common social consciousness and awareness, Migros Türk together with all of its employees participated in the clean up at Lake Van within the context of the For My Country project organized by Koç Holding. A team of volunteers made up of 250 Migros employees and the public, participated in the operations and helped clean the surface of the lake through the shore and on boats.
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A member of ÇEVKO (Environmental Protection and Packaging Waste Recovery and Recycling Trust), Migros continues its efforts with regard to recycling and recovery by providing funding for such efforts.
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Acting in an environmentally aware position, the company collects its waste for recovery at its facility. During 2006, 18,000 tons of paper, cardboard, packaging and metal were collected from Migros offices and stores and sent to be recycled.
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With a view to aid efficient use of energy resources, computer-aided lighting and heating controls are implemented throughout the company. Using state-of-the-art technology, 5% energy was saved in the stores and management units, thereby making strides for efficient use of resources and maintaining ecological balance.
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Migros is an active participant in the Neighborhood Disaster Support Project (MAG), which was founded to take rapid and effective action and perform rescue operations during natural disasters. With its knowledgeable and technically equipped volunteer army, Migros Türk provides support and funding to the efforts to expand the MAG network.
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